Clear ownership
Search relevance does not secretly become the tracking system. Tracking owns raw behavior events, consent and DSR workflows.
Magento privacy and signal owner
Behavior signals stay inside Magento and under consent rules.
PPL Tracking & Privacy gives merchants a consent-aware way to capture and aggregate first-party storefront signals such as searches, result impressions, clicks, purchases and returns. It is designed to own consent, audit, retention, PII redaction and data-subject tooling instead of hiding those responsibilities inside a search module.
Consent-gatedDo-Not-Track supportDSR toolingNo data sent to PPL
What it does
The module can collect consent-gated behavior events, aggregate them into behavior, query and query/product statistics, and purge raw events according to a configured retention window. Data stays in the merchant's Magento installation and is not sent to PPL or a third-party analytics service by the extension.
- Consent-gated collector for search, impression and click signals.
- Server-side purchase and return signals where configured.
- Fixed-window rate limiting and event de-duplication.
- Append-only consent audit and configurable PII redaction.
- Data-subject export and erasure CLI tooling.
- Scheduled aggregation and purge jobs for retention control.
Why it matters for the search bundle
Search Intelligence can run without behavior tracking. When behavior signals are wanted, Tracking & Privacy is the separate owner for consent and raw-event responsibility.
Aggregated consumers
Optional consumers such as Search Intelligence can use neutral aggregated behavior, product or zero-result signals when installed and allowed.
Graceful fallback
Search and filters remain useful without behavioral signals, which is important for stores with stricter privacy policies.
Consent and configuration
Control collection and retention from the Magento admin area under PPL Hub.
Aggregation
Scheduled jobs build behavior, query and product statistics from allowed events.
DSR support
Export or erase a data subject's data using the included CLI tooling.